Are you telling the right story about your school?

Are you struggling to tell your story?

When it comes to recruitment, schools often focus on the practical details: the timetable, the year group, the behaviour policy etc.

But what really makes someone apply for your role isn’t the list of responsibilities. It’s the story you’re telling.

Educators want to work somewhere they connect with. Somewhere that aligns with their values, their approach, their reasons for being in the job. If your recruitment messaging only covers the basics, you might be missing the opportunity to attract the people who really fit.

At Glow, we work closely with our partner schools to help shape that story. Because when schools are clear about what makes them special and communicate that clearly they don’t just get more applications. They get the candidates they want (and need).

Here are a few questions to consider:

• What would a new staff member feel walking into your school?

• What do current staff say when they describe it to a friend?

• Do your job ads and conversations reflect the experience of working there?

• Are you sharing the things that make your culture, leadership and ethos shine?

This isn’t about over selling your school. It’s about telling the truth well, being specific and being proud of what you do.

Recruitment is about connection. The more clearly you communicate who you are, the more likely you are to attract the right people.

If you'd like help identifying what makes your school stand out and how to talk about it, we’d love to help.

We’re Glow and we believe great schools deserve to tell great stories.